Word of Mouth Marketing From The Inside Out Seminar

Event : Word of Mouth Marketing From The Inside Out Seminar

Venue : JW Marriott Hotek, Kuala Lumpur

Date : 30th Sept - 1st Oct 2010

About the trainer

The trainer is an international expert on word of mouth marketing, social media, and international marketing including marketing strategy, positioning, customer evangelism, corporate blogging, and social networking. He is the Chief Navel Gazer at Navel Marketing and his work with hundreds of companies has generated not only amazing results, but helped him to hone a formula for building word of mouth marketing from the inside out. He is currently finishing a book detailing his formula called “Marketing from the Navel: How to become a Company Worth Talking About and Arm Customers to Spread the Word.”

He has been instrumental in launching and building several companies, divisions, and channels. He has launched well over 100 products and developed go-to-market strategies for companies ranging from start-ups to Fortune 500 firms. His clients include such household names as Toyota, HP, Weyerhaeuser, and Microsoft. He was one of the early pioneers in the word of mouth and social media space and was one of the early contributors to this new discipline. Through his efforts, established companies have seen as much as a 30% growth in bottom-line profit within the first year. Even new companies have established themselves as market leaders within 6 months to a year.

For the last 6 years, the trainer has been running word-of mouth marketing agencies, conducting seminars, publishing articles internationally, and working with clients all over the world. He has been cited as an expert source for articles in Gannett publications, The Wall Street Journal, and Madison Magazine, Australia. His article, “Marketing Means Building a Better Mousetrap,” was recently published in Forbes India Online and he is an active writer for the Thunderbird Knowledge Network, the online publication for the prestigious Thunderbird School of Global Management. He is a frequent guest lecturer on the topics of social media, word of mouth, and customer evangelism and has taught special elective courses at the university level on these topics.

Recently, he was awarded the Accomplished Under 40 award which recognises the top 40 business leaders under the age of 40. He serves on several boards of directors and with several civic groups. He is an active member of Rotary and the Beta Gamma Sigma International Honors Society. He holds a BBA degree in Marketing from Boise State University and a Global MBA through Thunderbird School of Global Management.

Partial list of companies who had benefitted from Brian’s expertise:-

•Microsoft

•Toyota

•General Motors

•HP

•Intel

•Goldman Sachs

•Wells Fargo

•Bank of America

•Kodak

•Bridgestone

•Weyerhaeuser

•Micron

•YUDU® Media

•Albertsons

•U.S Bank

•Idaho Trust National Bank

•Cotsco

Key benefits

•MASTER hands-on exercises that help you cut through the clutter to create your own word-of-mouth strategy

•LEARN how to spend less and get more return out of your marketing efforts

•UNDERSTAND how word-of-mouth affects every aspect of your marketing efforts

•DETERMINE how the effectiveness of traditional advertising methods are diminishing in contrast to the growth of conversation technologies

•DISCOVER how influencing word-of-mouth requires an inside out approach

•IDENTIFY 7 areas of your business that inspire word-of-mouth among your customers and prospects

•DEVELOP a 6 step strategy to give your customers the tools and desire to spread the word for you

•BUILD a brand that creates its own momentum

Who should attend

This workshop is uniquely designed to provide valuable insight for Directors, Vice Presidents and Senior Managers of:

Marketing
Relationship Marketing
Sales
Brand management
Customer Loyalty
Public Relations
Corporate Communications
Customer Service
Customer Relations
Advertising
Campaign Management
Marketing Communications

Organizer :-

UNI Strategic Pte Ltd
20 Science Park Road,
#01-26/30, TeleTech Park,
Singapore Science Park II,
Singapore 117674
Tel: +65 6825 9579
Fax: +65 6825 9550

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