PETALING JAYA, 19 August 2010 - In response to the deadly floods in Pakistan, which has resulted in the significant loss of lives and homes, Malaysia's Media Prima Berhad (Media Prima), the New Straits Times Press (M) Berhad (NSTP) and the United Nations Children's Fund (UNICEF) today initiated a joint appeal to raise funds for humanitarian aid.
The Pakistan Disaster Relief Fund was launched by Datuk Johan Jaaffar, Chairman of Media Prima and Tan Sri Mohamed Jawhar, Chairman of NSTP here today. It was witnessed by His Excellency Mr. Khalid Masood, the High Commissioner for Pakistan in Malaysia and His Excellency Mr. Hans Olsen, UNICEF representative to Malaysia & Special Representative to Brunei.
"The emergency situation in Pakistan is massive and the need for disaster relief is urgent and immediate. Media Prima seeks to alleviate the burden of those affected by the ravaging floods with the launching of this fund,” said Datuk Johan Jaaffar, Chairman of Media Prima Berhad.
“Media Prima, working in partnership with NSTP will play its role in providing the public with updates on the crisis and to raise awareness for the fund. We jointly appeal for generous contributions from the Malaysian public and corporate bodies to the fund, to be channeled to the disaster victims through UNICEF,” added Johan.
The death-toll resulting from the flood has reached 1,600 and is increasing as the torrent continues to hit four of the nation's largest provinces- Khyber Pakhtunkhwa, Kashmir, Balochistan and Sindh. According to the OCHA (United Nations Office for the Coordination of Humanitarian Affairs) report, up to 20 million people are affected by the ravaging flood and up to 6 million children have been affected, while 2.7 million children are in urgent need of aid.
More than 700 schools in the Khyber Pakhtunkhwa province were reportedly damaged by the floods and the damage assessments by the OCHA revealed 89 damaged and 52 destroyed health facilities in the areas affected by floods. (*UNICEF Situation Report: Pakistan)
Those affected are in dire need of humanitarian essentials such as shelter, food and drinking water, medical assistance, hygiene kits and other basic necessities. Contributions made by the public will be channeled to Pakistan to bolster existing relief efforts to provide for sustenance and reconstruction of lives at the affected areas.
Individuals and organizations interested in helping those affected by the floods can channel contributions via the following methods:
• Bank-in/Transfer funds through Maybank account number 5142 7133 9000 under the name “Tabung Bantuan Bencana Pakistan”
• Write cheques made out to “Tabung Bantuan Bencana Pakistan” and send to:
(c/o) Group Corporate Communications Department
Level 5, North Wing Sri Pentas
3, Persiaran Bandar Utama,
Bandar Utama, 47800,
Selangor Darul Ehsan.
For more information, please contact:
Media Prima Berhad at 603.7726.6333
· Eliza Mohamed at eliza@mediaprima.com.my
· Jida Mohamed at rohazida@mediaprima.com.my
Website: http://www.mediaprima.com.my/
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